Gross Profit Margin:  What is it?  How do I increase it?  Is it good to have a high gross profit margin?  How do I measure it? Benchmarks:  What are they?  Why are they important?   What is the relationship between pricing and benchmarks?  How can

Do you know what a business's REVENUE is?  Do you know what a business's PROFIT is?  Do you know how profit is CALCULATED? This video narrated by Stephen Mason, provides a simple and basic explanation of the difference between a business's revenue

Quite often we are asked:  "If I'm making a PROFIT, where is it?  Why don't I have money in the bank?" This video narrated by Stephen Mason, provides a simple and basic explanation of the difference between a business's PROFIT and it's CASHFLOW.