Gross Profit Margin: What is it? How do I increase it? Is it good to have a high gross profit margin? How do I measure it?
Benchmarks: What are they? Why are they important? What is the relationship between pricing and benchmarks? How can I tell if my business is above the average? Can benchmarks tell me how much my business is worth?
Watch our short video with Ian Linton and all these questions will be answered!
